Ralph Lauren has been in the fashion news lately. Last week I mention
the
closing of Rugby which was a sudden surprise in the fashion
industry. Now Ralph Lauren is announcing a new label called
"Ralph Lauren Vintage". Can you guess what's the line going to be about? The
line is going to about vintage Ralph Lauren pieces from its 40 years.
This line is targeted to Ralph Lauren consumers that like getting hold
of rare pieces. For example, rare highly
collectiables
like the beloved Polo Bear and the Flag Sweater will be included in the
line. What I like about Ralph Lauren Vintage is the "Bring it Back"
program which allows the consumer contribute by allowing
them pick classic products from the past and bring them back into production. In this line, history repeats
its-self.
What is old is revive and called new again. What do you think?
http://www.rlvintage.com/
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