Last month I was invited to the release of the Victorinox Swiss Army I.N.O.X watch. I had a great time at the event, I bumped into a few old friends, which is always great. Honestly, before I went to the event, I read information about the watch and I was pretty impressed. The watch does things that very few watches can. I was impressed, but not to the point of me desiring a watch.
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| Chief Of Department of the FDNY |
If you aren't familiar with Victorinox, the brand invented the Swiss Army Knife, which is a pocket knife with various tools like a bottle opener, scissors, tweezers, toothpick, corkscrew and nail file. All these tools come in handy in some awkward situation in your life whether you need to open a champagne bottle at a party or to cut a box. The Swiss Army Knife made a cultural impact, the name is usually mentioned when talking about reliability, longevity and being able to adapt in any situation. The knife was invented in 1891 because the Swiss Army needed a knife for their soldiers that can be used to open canned food and also disassembled a Swiss service rifle Schmidt-Rubin M1889 for cleaning. It became very popular after world war II as a lifesaver in numerous occasions.
It takes a lot of courage to name a watch after the legendary pocket knife. There's a reputation at risk. It's 130 years since the Swiss army knife has release and to celebrate Victorinox is releasing a watch to commemorate. To mark the occasion, Victorinox Swiss Army has I.N.O.X., a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise and Swiss design.
