Gretsch Musical Instrument Factory South Williamsburg

   Before Williamsburg was known for vinyl and glamour. Williamsburg was an important neighborhood in manufacturing. A lot of factories were located in Williamsburg because it was near the waterfront. If you happen to walk by the famous Domino Sugar Plant and start walking towards Broadway from South 6th street you will come across to the Gretsch Musical Instrument factory. The Gretsch is probably better known as a pioneer in the luxury loft conversion in South Williamsburg and being redesigned by the infamous Karl Fischer.  The 10 story building was built in 1916 to replace the previous Gretsch factory building which was located at 104 at 114 South Fourth Street. This was actually the fourth Gretsch factory built to keep up with the demands of production.

Gretsch Musical Instruments Factory in 1916

South Williamsburg Gretsch building probably the 1916 which seems to be a trolley

   Friedrich Gretsch, established the company in 1883 when he opened a little shop at 128 Middleton Street in Brooklyn. There he and a few workmen made drums, banjos, tambourines, and other musical items. His son, Fred Gretsch Sr. took over the company became in charge of the company after Friedrich Gretsch Sr passed away. He was only fifteen years old when he took over and  did a pretty damn good job turning the business into the largest instruments manufacture in the United States. This building is probably more famous than the other buildings since it was used appear on the pages of Gretsch catalogs, flyers, and advertisements. This building specialized in the production of guitars and drums, then only to guitars when the beatles started to use the company guitars it became an epidemic. In the late sixties the  company wasn't doing so well and it was sold to another instrument company Baldwin Piano Company. Which also resulted in the company moving from Brooklyn to Arkansas. In 1985, the founder's great grandson Fred W. Gretsch, buys back the company and returns it to the family. He locates the company in South Carolina.

Work being done

   In 1999, the family sold the building to a developer, which converted the factory into a condominium. Like I stated earlier, the factory was one of the earliest factories to fall into the conversion trend. The 200,000 square foot manufacturing building was converted into 120 loft condominiums. The building obviously has a great view of the Manhattan skyline since it's two short blocks from the waterfront. The ceilings varies from twelve to fifteen feet high. It also has a gym and roof deck.  The building has a low-key appeal to anyone new to the area because of the building exterior you wouldn't guess it's a condominium. But the building isn't anything, but low-key it's an OG when it comes to the world of abandoned factories converted to condominiums. Rapper Busta Rythmes lived here.

The Lincoln Building aka 1 Union Square West

   The Lincoln Building, also known as 1 Union Square West because of its address located at 1 Union Square West in Manhattan, New York City, is a 8 story Romanesque Revival building that was built in 1887. I'm sure many people seen this beauty, but have no knowledge about the building. It became a landmark in 1988. The architect of the building was R.H. Robertson, the building was designed Romanesque rival style same style that he used for churches, and houses. The building is definitely a landmark because it was part of the new generation steel frame construction building that were reaching record breaking heights. While steel frame construction in today world is a normality back then this was a magnificent innovation. The building used masonry for its load bearing walls and an interior steel skeleton framing. The framing consisted of steel beams, steel girders and cast-iron columns. The masonry consists of granite, Indiana limestone and brick. What I find the most interesting about the building is the layering or stacking of the floors. Some of the floors have arcades of windows while others have columns. The detailing consists of terra cotta ornaments of griffins, human and lion heads, Byzantine, Norman and Celtic designs.  What is interesting is that the land where the building was built on used to be part of the Henry Springler farm.

Loving the detail

 Some of the building's first tenants were actually architects. Van Campen Taylor had an architecture office during the construction of the Chatham Hall. Other firms were Hubert, Pirrson&Company. Eyelet Buttonhole Attachment Co were also tenants of the building. The building had many tenants because it was a located in a very desirable location, which was being close to Broadway. Back then Broadway was the city's most important street. Most businesses were located on Broadway. Current tenant is a clothing brand Diesel

    I give  Kudos to R.H. Robertson for being a forward thinker because he mixed old and new. He designed a building with a traditional look but with modern materials.